The Amazon Kindle Fire is on a roll. Or if you are a fan of cliché phrases, they are on Fire. According to Amazon’s Press Release on Thursday December 15th 2011, they were selling one million of these 7” inch lollipops of Netflix and e-book nirvana per week.
Now although I am gainfully employed at one of the Call Centers, namely ACS-Xerox, that has the privilege of handling calls with regards to Amazon’s accounts, I am a bit skeptical of this number. It is true that the Amazon Kindle Fire is (again cliché alert!!) a hot seller.
But with the Kindle Touch and the Kindle Wi-Fi being markedly cheaper at US$99 and US$79 respectively, I am more inclined to believe that the bulk of those one million (1,000,000) Kindles sold per week since launch on Wednesday September 28th 2011AD three (3) months ago as recorded in my article Amazon lights a Kindle Fire as a Gladiator worthy of the Apple iPad are slanted according to price.
The Amazon Kindle Fire and its ragtag e-reader family is the million seller in the making, not just the Kindle Fire alone. This includes the following members of the Lucky Five (1952) squad, for which I have to troubleshoot as Kindle Tier 1 Calls:
- US$79 Amazon Wi-Fi
- US$99 Amazon Touch
- US$149 Amazon Kindle Touch 3G
- US$139 Amazon Kindle Keyboard 3G
- US$199 Amazon Kindle Fire
That is to say, the Kindle Wi-Fi being the fastest seller and the Kindle Touch in-between the more pricier Kindle Fire, the NKYOB and heir apparent to the Android throne as the No. 1 selling Android Tablet. Even owners of Apple iPads must be attracted to this no-frills e-Reader cum Tablet.
The wildly successful Amazon Kindle Fire is STRONG evidence that E-Readers will eventually take on the functionality of Tablets and coexist and eventually usurp Tablets as per my earlier opinion piece entitled InStat prediction that Tablets to Overtake e-Readers is off base and slyly suggested in my article Amazon Kindle Fire vs the Apple iPad – The Stats Wars worth Reading About.
So does this mean that Apple iPad is in Danger come 2012AD?
Not really, but the Cupertino Kids who live on Infinite Loop Lane are now presented a compelling reason for Apple to seriously start considering making a 7” Tablet. The first sign; the very effective Fire is even reviving the sale of the RIM Playbook, on whose hardware the quirky Amazon Kindle Fire with its oddly placed button is placed!
Something that should make Apple take notice, as even I had written off the RIM Playbook in my article RIM’s PlayBook needs to become a Real Tablet, despite having otherwise stellar hardware as I had hope in RIM Playbook Launch Date – Win one for the Enterprise and Corporate Team.
Certainly the Amazon Kindle and its easily fixable software issues are the butt of jokes by Conan O’Brien, with his poor imitation of Amazon CEO Jeff Bezos and Conan’s poorly delivered suggestion of duct tape to fix this power button issue are also an indication of the Media’s obvious awareness of the similarities between the Amazon Kindle Fire and the Apple iPad.
A smoking gun if not a raging bonfire (more bad puns!!! Sorry!!!) that scents of proof that people do want a smaller Tablet that can easily displace the Apple iPod Touch, the most likely first casualty of the Amazon Kindle Fire’s popularity as its pricing point is slowly circling that of the Apple iPod Touch.
So Apple, pay attention, this is ultra-cheap imitation of Apple’s App Store experience is really a Great White with Razor sharp pricing, Jaws (1975) style.
This as the Amazon Kindle Fire’s aggressive Razor Blade Pricing Strategy might effectively kill the Apple iPad by the Fourth Quarter of 2012AD. E-Reader with only Wi-Fi and no front or rear-facing camera kills the Apple iPad.
Wouldn’t that make headlines among the analysts Comscore, Nielsen and Strategy Analytics in the Fourth Quarter of 2012AD? Best of all, thanks to my job at ACs-Xerox, I have front row seats to witness a titanic battle between the Apple iPad and the Razor-Sharp Amazon Kindle Fire.