Barnes & Noble on Tuesday unveiled the first major color e-book reader, its Nook Color. In contrast to Amazon’s strategy for its popular Kindle e-reader, in which it went thinner, lighter and cheaper, B&N instead sought the value-add with color e-Ink technology.
With a 7-inch, 16 million-color touchscreen IPS display, the Nook Color is targeting magazine and newspaper readers, as well as parents, making specific mention of children’s books. The display — which is viewable at angles as steep as 178 degrees — offers 1024 by 600-pixel resolution at 169 pixels per inch.
The device has built-in Wi-Fi connectivity, as well as a “LendMe” function to share content with friends. It has 8 gigabytes of storage (approximately 6,000 e-books, the company says), with a microSD memory slot that’s expandable to 32GB. It’s 0.48 inches thick and weighs just under 16 ounces. It’s approximately 8 in. tall and 5 in. wide. It offers six sizes of text, as well as an audio player for MP3 and AAC files. (It also supports MP4 video, and has a built-in mono speaker, as well as a 3.5mm headphone jack.)