“Our mission is to make the world more open and connected. We do this by giving people the power to share whatever they want and be connected to whoever they want, no matter where they are”
Quote from Facebook CEO Mark Zuckerberg in 2012 speech at the TC Disrupt Conference
Despite facing certain extinction from Google+ Social Network due to Google’s near monopoly on Webs Search and a lack of a Mobile Strategy as snidely surmised in Chrome 16 beats Firefox and IE8 –Mozilla going Mobile and Cloud OS on Smartphones, Tablets and UltraBoooks, Facebook seems to be holding up well. Especially now as they’re launched Graph Search, which makes Facebook’s Open Graph concept launched back in 2010 for Developers now contextually searchable by ordinary FB folk – and potentially monetizable.
Confused as to what I’m talking about? Then check the video below.
They still haven’t developed a Mobile Strategy as yet for growth. But Facebook’s Social Graph makes Big Blue (that’s FB!) searchable in real time using the closest thing to natural language I’ve seen in a Search engine to dig through the richest treasure trove of Open Profiles and Profiles directly connected to you.
It makes Google’s Search Engine look cold and unfriendly and realizes Facebook CEO Mark Zuckerberg’s vision as stated above. Granted, its search is within Facebook and its web search is powered via Bing thanks to Facebook’s partnership with Microsoft.
But Graph Search hold the potential for monetization of the treasure trove of Social Data and interactions on Facebook via breaking into Mobile Computing as predicted in How to add Emoticons to your Facebook posts. And yes, as I had said back then in that article, emoticons were the Start, as they’re monetizable as Apps ^_^
#HashTags which the Wall Street Journal has reported to be coming to Facebook, possibly by the Summer of 2013, will make Graph Search customizable, as trending posts could be made easily searchable much as is the case in Twitter and provide real-time feedback on what’s hot on FB and what a fail! #KeepCalm #SocialMediaRocks.
With Graph Search, Facebook can eventually get into Mobile Computing, be it with a smartphone or a Tablet in a big way that’s actually akin to Amazon’s foray with their Amazon Kindle Fire and its Cloud-driven Silk Browser. Amazon’s going strong, now with a HD upgrade to their iconic 7” wonder of the Tech world that’s responsible for driving sales to their Website as noted in Amazon is Legally Blonde as the Kindle Fire HD Upgrade is CEO Bezos’s Confessions of an Online Shopaholic.
On their own Tablet or smartphone, Facebook could control the OS, which I’d like to christen Facebook OS. This Linux-based operating system is most likely Open Source and coded to be complaint with HTML5 and easily able to port across Android Apps for Google Play App Store. Thus via the sale of Apps, they become part of the App Economy. It’s obviously lucrative as it’s making Google and Apple money long after the Telecom Provider and Telecom Equipment maker has sold the smartphone.
So much so that even the mighty Samsung, now green with envy at Google’s Android OS and Apple iOS is completely ditching Google Android to dance with Intel’s LiMo (Linux Mobile Organization) complaint Open Source HTML5 lovin’ project renamed Tizen OS on all its smartphones come the Second Quarter of 2013 as noted in Samsung’s Tizen OS launched to partake in Apple and Google’s App Economy and Samsung tweets launch date for Samsung Galaxy S4 Event even as they prep Tizen OS to replace Android.
Even the Mozilla Foundation has tricked out Firefox OS for smartphones with support for Web Search from Google aimed at the Developing countries and Eastern European markets still awash with Feature phones as noted in Firefox OS and Telecoms Providers debuts low-budget Alcatel One Touch. Remember, the Mozilla Foundation rakes in cash via a Search Agreement with Google as described in my article How to reset the default Search Engine in Mozilla Firefox to always have Google as their Default Search Engine.
A solid Mobile Strategy if there ever was one and a strategy that Facebook can copy, once they make the right contacts in the Telecoms Provider and Telecom Equipment Supplier world. In a similar move, Facebook OS (’cause that’s what I’m calling it!) would use Graph Search to query within Facebook’s massive and still expanding Social Network and Bing to Search outside, totally bypassing Google and sharing Ad Revenue with their partner Microsoft.
Graph Search could be used by Facebook in the Mobile computing and Desktop Space in much the same way it’s used by Google to promote Google+; drive traffic via the Six Degrees of Separation to their Social Network and its services such as Games and Gifting via recently acquired Karma and be monetized by advertisements. This is currently not the case as currently there are no advertisements in Graph Search…..which you can see if you’ve tried it out by now.
So with Social Graph and now Graph Search, Facebook’s not only unlocking the Money Machine of Contextual Search and Advertising but also opening a doorway towards a solid Mobile Strategy for a product that everyone already #Like’s in #SocialNetworking ^_^ : Facebook OS fully Baked into a Tablet or smartphone!
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