Confused as to what I’m talking about? Then check the video below.
They still haven’t developed a Mobile Strategy as yet for growth. But Facebook’s Social Graph makes Big Blue (that’s FB!) searchable in real time using the closest thing to natural language I’ve seen in a Search engine to dig through the richest treasure trove of Open Profiles and Profiles directly connected to you.
It makes Google’s Search Engine look cold and unfriendly and realizes Facebook CEO Mark Zuckerberg’s vision as stated above. Granted, its search is within Facebook and its web search is powered via Bing thanks to Facebook’s partnership with Microsoft.
But Graph Search hold the potential for monetization of the treasure trove of Social Data and interactions on Facebook via breaking into Mobile Computing as predicted in How to add Emoticons to your Facebook posts. And yes, as I had said back then in that article, emoticons were the Start, as they’re monetizable as Apps ^_^
#HashTags which the Wall Street Journal has reported to be coming to Facebook, possibly by the Summer of 2013, will make Graph Search customizable, as trending posts could be made easily searchable much as is the case in Twitter and provide real-time feedback on what’s hot on FB and what a fail! #KeepCalm #SocialMediaRocks.
On their own Tablet or smartphone, Facebook could control the OS, which I’d like to christen Facebook OS. This Linux-based operating system is most likely Open Source and coded to be complaint with HTML5 and easily able to port across Android Apps for Google Play App Store. Thus via the sale of Apps, they become part of the App Economy. It’s obviously lucrative as it’s making Google and Apple money long after the Telecom Provider and Telecom Equipment maker has sold the smartphone.
A solid Mobile Strategy if there ever was one and a strategy that Facebook can copy, once they make the right contacts in the Telecoms Provider and Telecom Equipment Supplier world. In a similar move, Facebook OS (’cause that’s what I’m calling it!) would use Graph Search to query within Facebook’s massive and still expanding Social Network and Bing to Search outside, totally bypassing Google and sharing Ad Revenue with their partner Microsoft.
Graph Search could be used by Facebook in the Mobile computing and Desktop Space in much the same way it’s used by Google to promote Google+; drive traffic via the Six Degrees of Separation to their Social Network and its services such as Games and Gifting via recently acquired Karma and be monetized by advertisements. This is currently not the case as currently there are no advertisements in Graph Search…..which you can see if you’ve tried it out by now.
So with Social Graph and now Graph Search, Facebook’s not only unlocking the Money Machine of Contextual Search and Advertising but also opening a doorway towards a solid Mobile Strategy for a product that everyone already #Like’s in #SocialNetworking ^_^ : Facebook OS fully Baked into a Tablet or smartphone!
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Lindsworth is a Radio Frequency and Generator Maintenance Technician who has a knack for writing about his work, which is in the Telecoms Engineering Field. An inspired writer on themes as diverse as Autonomous Ants simulations, Power from Lightning and the current Tablet Wars.